"We've been providing the ultimate comfort for our customers for 40 years!" says Ronnie Tang, Director of C H Tang Sdn. Bhd. (formerly known as Tan Bros Trading Co.), a manufacturer of high quality toiletries products. The company is particularly well-known for its Holiday On Ice brand of talcum powder, which is a familiar name with both Malaysians and Singaporean consumers. In the span of 40 years, the company has introduced an  extensive range of products including John Paris talcum powder, Morning Walk talcum powder, S.L.T. talcum powder, Astero baby powder, Bee Flower hair cream and Holiday On Ice hair gel. The company's range of products, targeted at consumers in the lower income group, have been used and trusted for generations, many of them household names.

Talcum powder is widely used by people in tropical and humid countries to keep dry and to absorb moisture. This explains the popularity of the company's range of talcum products. But talcum powder has industrial uses too where they are used to prevent humidity and dampness from destroying products. Talcum powder is also spread between sheets of material to prevent them from sticking to each other.

C H Tang Sdn Bhd is spearheaded by Ronnie Tang, who took over the business from his father in 1996. Tang constantly strives to introduce new products that provide better comfort for consumers. He has so far added hair gel to the company's range of products to cater for the demand from younger consumers. The company products are exported to Singapore, Indonesia and Thailand via a wholesaler-distributor network. The products are distributed in Malaysia via a network of 150 distributors while in Singapore, six wholesalers cover the market. Orders have been received from as far as Vietnam. Tang has set his sights further and is looking to venture far beyond the local shores to tap the global market in a big way.

Being a visionary entrepreneur, Tang is a great believer in doing business through the Internet. The company's presence in the World Wide Web is through two business portals; http://chtang.com and www.mtex.com.my The company has begun to enjoy the benefits and has managed to secure a number of orders through this new marketing channel. Business enquiries have been received from countries as far as Cyprus, Mauritius and Kuwait. Tang has also embarked on an exercise to introduce new designs for the company's current products to give them a contemporary look. New plastic packaging will be introduced in phases to meet the company's goal of providing ultimate comfort and convenience to its consumers. With its reliable products and dynamic management, the company is well poised to expand its horizons into a global market.